Finch Named to the Embedded Fintech 50 by GGV Capital

We’re excited to announce that GGV Capital, in partnership with Crunchbase, has named Finch to its inaugural Embedded Fintech 50, a list recognizing the most promising fintech companies in the eyes of startup investors.

GGV Capital convened 57 other investment firms to nominate and vote on the 50 honorees. Having raised more than $12 billion collectively, the Embedded Fintech 50 demonstrates the enthusiasm of venture capital investors in the growth and innovation of this sector. In celebration, honorees will ring the Closing Bell at Nasdaq MarketSite today.

People are the most important component of an organization, yet the data required to understand a company’s investment in its workforce is siloed across payroll, HR and benefits systems,” said Jeremy Zhang, CEO at Finch. “Our technology is addressing an important challenge in the employment data ecosystem as companies have been unable to easily derive and act on insights from those disparate data sources, until now. We are grateful to be recognized in this inaugural list and look forward to driving the next generation of automation in a space that has been underserved thus far by the technology industry.

For the inaugural list, 175 companies were nominated, and 50 were selected through a voting process that required the nomination of portfolio and non-portfolio companies. Nomination criteria included companies with a primary product focus on fintech, U.S. as a primary market, and Series A stage. Embedded fintech is defined as financial service platforms or financial service providers that integrate into commercial or financial service platforms.

Embedded fintech is a bright spot in today’s market, and it is exciting to see how companies are democratizing access to financial services through technology,” said Hans Tung, managing partner at GGV Capital. “We are excited for the continued development of the embedded fintech landscape and further creative innovations to come. Congratulations to the Embedded Fintech 50 honorees!

To see the complete list of the 50 honorees, visit embeddedfintech50.com.

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